African Proptech Forum

Gil Sperling is Co-Founder and Co-CEO of Flow, a proptech company that goes straight to the source of the largest social platforms in the world, to match people with property. The Flow platform empowers the agent of the future to take ownership of their business and earn more money, providing stability in a fragmented and previously undisrupted industry. With Flow’s latest feature addition, agents are able to automatically create a digital presence for themselves and generate 100’s of ads from their profile and property listings on social media, the largest platforms in the world. Sperling started his career as an engineer, and was one of three founding partners of Popimedia, one of Africa’s biggest adtech and performance marketing companies – a Facebook Marketing Partner. Popimedia was the largest buyer of Facebook media inventory in Africa, representing some of the world’s biggest brands, when the company was acquired by global communications group Publicis in 2015. Through his experience and expertise within the tech industry, Sperling, together with Daniel Levy, co-CEO of Flow, has developed proprietary technology which automatically creates powerful, effective ads on social platforms, delivering better business leads, faster than ever before – and more cost effectively – to estate agents, landlords and developers.